📜  利基营销和大众营销之间的区别

📅  最后修改于: 2021-10-22 03:22:00             🧑  作者: Mango

利基营销:利基营销被定义为一种营销策略,旨在吸引市场上数量适中的买家。这种类型的营销包括针对特定市场的策略,这意味着营销人员知道他的产品必须针对的群体。利基这个词可以定义为对产品或服务的特殊需求领域。例如,Wholefoods 是一家专门针对有机食品客户的食品商店。所以很明显,他们想要针对想要有机食品的顾客。这种类型的目标消费者的特定部分。

大众营销:大众营销被定义为一种营销策略,其中公司试图为其服务吸引大量受众。他们在营销产品时不会限制自己,而是专注于捕获整个客户群。此类营销背后的主要目标是为他们的需求找到最大数量的潜在客户。例如,可口可乐是一个支持大众营销的品牌,营销的目标是俘获大量用户。无论营销因素如何,所有消费者都是这种营销的目标。

下表列出了利基营销和大众营销之间的差异:

Based on Niche Marketing Mass Marketing
Defination A marketing strategy that targets a specific market. A marketing strategy that targets whole market.
Objective Develop the value proportion Increase the value share with customers
Consumer Type Homogeneous Buyers, who are intended to buy the products for a long time Heterogeneous Buyers, who keeps on changing.
Marketing Type Intensive marketing by Internet and magazines Extensive marketing by Television media
Advertising by They use easy medium such as attractive websites, informative and relevant content and through emails They use heavy medium by spending a huge amount such as TV and media advertising.
Product variety There is usually a single product with a specific group. There is a group of different products which groups in society
Competition It is relatively low as company has a value for its product High because there are several other competitors