先决条件 – 入站营销和出站营销
1. 销售：
销售是指创造产品并将其销售给客户。它围绕卖家的需求和兴趣展开。它只是营销过程的一个组成部分，因为它的唯一重点是先制造产品，然后将其销售给客户，并且以销量为导向，不太关心客户的满意度。它将客户视为业务中的最后一个环节。销售旨在将产品转换为现金。销售是主要动机，它更以公司内部为导向。它基于由内而外的观点。
2. 营销：
营销是指寻找人/客户的需求并满足他们。它围绕着消费者的需求和兴趣。它是一个更广泛的术语，包括一系列活动，例如首先确定市场、客户的需求、满足客户需求的产品开发、确定价格，然后将产品销售给客户。它将客户视为业务的真正目的。营销旨在将客户需求转化为产品。在营销中，顾客满意是首要动机，它更以外部市场为导向。它基于由外而内的观点。
销售和营销的区别：
| S.No. | SELLING | MARKETING |
|---|---|---|
| 01. | Selling refers to creating products and selling them to customers. | Marketing refers to finding wants of people/customer and fill them. |
| 02. | Selling revolves around the needs and interest of the seller. | Whereas Marketing revolves around the needs and interest of the consumer. |
| 03. | It emphasis more on product or service. | It emphasis more on consumer needs and wants. |
| 04. | Selling is a only an integrated part of the marketing process. | While marketing is a wider term consisting of number of activities. |
| 05. | Selling is based on short term business planning. | Marketing is based on long term business planning. |
| 06. | It manufactures the product first. | It identifies the market first. |
| 07. | It is sales volume oriented. | It is customer satisfaction with profit oriented. |
| 08. | It views business as a goods producing and selling process. | It views business as a consumer satisfying process. |
| 09. | Here seller is considered as king pin of market. | Here consumer is considered as king pin of market. |