先决条件–入站营销和出站营销
1.销售：
销售是指创建产品并将其出售给客户。它围绕卖方的需求和利益。它仅是营销过程中不可或缺的一部分，因为它的唯一重点是首先制造产品，然后再将其出售给客户，并且销售量导向的客户关注程度并不大。它将客户视为业务中的最后一个环节。销售旨在将产品转化为现金。出售中的主要动机是出售，它更面向公司内部。它基于“由内而外”的观点。
2.营销：
营销是指找到人们/客户的需求并填补他们。它围绕消费者的需求和利益。它是一个更广泛的术语，由许多活动组成，例如首先确定市场，满足客户需求，开发满足客户需求的产品，确定价格然后将产品出售给客户。它把客户视为业务的真正目的。营销旨在将客户需求转化为产品。在营销中，客户满意度是主要动机，并且它更面向外部市场。它基于从里到外的角度。
销售和营销之间的区别：
| S.No. | SELLING | MARKETING |
|---|---|---|
| 01. | Selling refers to creating products and selling them to customers. | Marketing refers to finding wants of people/customer and fill them. |
| 02. | Selling revolves around the needs and interest of the seller. | Whereas Marketing revolves around the needs and interest of the consumer. |
| 03. | It emphasis more on product or service. | It emphasis more on consumer needs and wants. |
| 04. | Selling is a only an integrated part of the marketing process. | While marketing is a wider term consisting of number of activities. |
| 05. | Selling is based on short term business planning. | Marketing is based on long term business planning. |
| 06. | It manufactures the product first. | It identifies the market first. |
| 07. | It is sales volume oriented. | It is customer satisfaction with profit oriented. |
| 08. | It views business as a goods producing and selling process. | It views business as a consumer satisfying process. |
| 09. | Here seller is considered as king pin of market. | Here consumer is considered as king pin of market. |