1. 国内营销：
国内营销是指在国家范围内开展营销活动，是指在当地市场进行营销，其范围是有限的。与国际营销相比，它需要更少的投资。有一个民族，同一种语言和一种文化。在国内营销中，只使用一种货币。在国内营销公司可以有同样的政策和策略。
2. 国际营销：
国际营销是指在国界之外开展营销活动，是指在全球市场上进行营销，其范围很广。与国内营销相比，它需要更多的投资。有许多国家，许多语言和文化。在国际营销中使用不同的货币。在国际营销中，公司在推广其产品时需要不同类型的政策。
国内营销与国际营销的区别：
| S.No. | DOMESTIC MARKETING | INTERNATIONAL MARKETING |
|---|---|---|
| 01. | Domestic marketing refers to carrying out marketing activities within the national boundaries. | International marketing refers to carrying out marketing activities outside the national boundaries also. |
| 02. | It refers to doing marketing in local market and it’s scope is limited. | It refers to doing marketing in global market and it’s scope is wide. |
| 03. | There is one nation, same language and one culture. | There are many nations, many languages and culture. |
| 04. | In domestic marketing only one currency is used. | In international marketing different currencies are used. |
| 05. | Controlling domestic marketing activities is easy as compared to international marketing. | Controlling international marketing is difficult as compared to domestic marketing. |
| 06. | Well familiarity with domestic or local market. | Lack of familiarity with global or foreign market. |
| 07. | Low risk factors are associated with domestic marketing. | Where as more risk factors are associated with international marketing. |
| 08. | Domestic marketing requires less investment as compared to international marketing. | International marketing requires more investment as compared to domestic marketing. |
| 09. | Mostly there is stable business environment. | Mostly there is unstable business environment. |
| 10. | It relatively deals with homogeneous market. | It relatively deals with diverse market. |
| 11. | In domestic marketing competitors behavior is easy to predict. | In international marketing competitors behavior is difficult to predict. |