📜  Google Analytics 和 Mixpanel 的区别

📅  最后修改于: 2021-10-19 06:38:16             🧑  作者: Mango

谷歌分析:这是谷歌提供的一种网络分析服务,用于跟踪和报告网站流量,目前作为谷歌营销平台品牌内的一个平台。谷歌在收购 Urchin 后于 2005 年 11 月推出了这项服务。

Mixpanel:它是一家商业分析服务公司。它跟踪用户与 Web 和移动应用程序的交互,并提供与他们进行有针对性的通信的工具。它的工具集包含应用内 A/B 测试和用户调查表。收集的数据用于构建自定义报告并衡量用户参与度和保留率。

Google-Analytics-vs-Mixpanel

下表列出了 Google Analytics 和 Mixpanel 之间的差异:

Features Google Analytics Mixpanel
Use Case Best for page(session) based user tracking Best for event based user tracking
Tracking method It is focused on measuring pageviews It is an event centric tool build to capture user actions.
A/B testing It provides A/B testing for web It provides A/B testing for mobile
Integration Simple and easy to use Requires knowledge of events and internal flows to setup tracking
Data accuracy and speed For small scale it is accurate and fast but at bigger scale it lags For both small and large scale reports are accurate and up to date
Funnel setup Advance funnel setup is required before data can be visualized Funnel can be setup with options to see variation in flow of tracking
Processing time Takes a lot of time(in hours) to filter the reports Quick takes few seconds
Reporting speed Slow Fast
Segmentation Require setting and saving segments before usage Segments can be can be set up on fly and can be used later on
Incremental properties Automatic Manual