SFA和CRM之间的区别

1.销售自动化(SFA)：
强制销售自动化技术有助于跟踪销售人员的绩效，因为他们在推动潜在客户的销售和联系信息并因此影响业务收入方面发挥着重要作用。这就是SFA之所以出现这样的问题的原因-客户需求如何以及何时发生变化，需求是什么以及这些因素如何影响业务。

它是一种IT工具，通过将内部流程与后端数据库系统进行协调，将技术与信息集成在一起，以自动执行销售人员和销售经理的销售任务。

2.客户关系管理(CRM)：
客户关系管理(CRM)就是寻找客户。沿途收集他们的信息，并使用这些信息来增强他们的经验并建立长期的关系。基本上，这是建立和维护与客户关系的过程。

CRM涉及电子邮件营销和集成，文档，销售电话，关系管理等。

SFA和CRM之间的区别：

SFA	CRM
It focuses on Opportunity Management.	It focuses on Work Management.
Activity lists are found within accounts.	Activities can be viewed and filtered with different perspectives.
It provides actionable goals and targets for each sales team member.	Customer profiling including purchasing history, behavior data, and more.
It records calls and lead general activities.	It tracks communication with customer.
It stores contact information.	It stores account data and e-commerce communications.
It schedules and tracks the appointments.	It tracks the responses to sales and marketing.
It manages pipe-lining, opportunities and work flows.	It monitors services and support interactions.