def valid_date(s):
    try:
        return datetime.strptime(s, "%Y-%m-%d")
    except ValueError:
        msg = "Not a valid date: '{0}'.".format(s)
        raise argparse.ArgumentTypeError(msg)

parser.add_argument("-s", 
                    "--startdate", 
                    help="The Start Date - format YYYY-MM-DD", 
                    required=True, 
                    type=valid_date)