GTM Qgiv - Javascript

GTM Qgiv Javascript is a tool that allows non-profit organizations to integrate their online fundraising efforts with the Google Tag Manager (GTM) platform. This tool is designed to simplify the process of tracking website events and conversions, and enables non-profit organizations to collect valuable data to optimize their online fundraising strategies.

Features

• Easy to set up and customize
• Track and analyze website events and conversions
• Integration with Qgiv, a popular online fundraising platform
• Enhanced analytics through data layer implementation
• Supports Google Analytics, Google Ads, and other third-party analytics providers

Getting Started

To get started with GTM Qgiv Javascript, follow these steps:

1. Install Google Tag Manager on your website.
2. Create a Qgiv account and set up your online fundraising campaigns.
3. Install the GTM Qgiv Javascript code snippet on your website.
4. Configure the code snippet to track the desired website events and conversions.
5. View and analyze the collected data in your analytics platform.

Here is an example of a code snippet to track a Qgiv donation form submission:

<script>
  window.dataLayer = window.dataLayer || [];
  dataLayer.push({
    'event': 'qgivDonate',
    'amount': '25.00',
    'fund': 'General',
    'designation': 'Annual Fund'
  });
</script>

Conclusion

GTM Qgiv Javascript is a powerful tool for non-profit organizations looking to optimize their online fundraising efforts. By integrating with GTM and Qgiv, non-profits can track website events and conversions, analyze their data, and make data-driven decisions to improve their campaigns.