>>> 'spam eggs'  # single quotes
'spam eggs'
>>> 'doesn\'t'  # use \' to escape the single quote...
"doesn't"
>>> "doesn't"  # ...or use double quotes instead
"doesn't"
>>> '"Yes," they said.'
'"Yes," they said.'
>>> "\"Yes,\" they said."
'"Yes," they said.'
>>> '"Isn\'t," they said.'
'"Isn\'t," they said.'