function insertParam(key, value) {
    key = encodeURIComponent(key);
    value = encodeURIComponent(value);

    // kvp looks like ['key1=value1', 'key2=value2', ...]
    var kvp = document.location.search.substr(1).split('&');
    let i=0;

    for(; i= kvp.length){
        kvp[kvp.length] = [key,value].join('=');
    }

    // can return this or...
    let params = kvp.join('&');

    // reload page with new params
    document.location.search = params;
}