先决条件 – SEO 的类型
1.本地搜索引擎优化：
Local SEO(本地搜索引擎优化)是指本地化到特定地理区域的 SEO。它有一个特定的地理组成部分来开展业务。本地搜索引擎优化的目标是进入本地列表包。本地搜索者来自在特定位置积极寻找特定产品或服务的人。
例如，诺伊达的一个人在寻找最好的住宿酒店，他/她在谷歌中搜索了“诺伊达住宿的最佳酒店”，因此结果将显示诺伊达位置和该位置附近的许多酒店。
2.有机搜索引擎优化：
有机搜索引擎优化(Organic Search Engine Optimization)是指像有机体一样随着时间的推移快速增长和扩展的搜索引擎优化。它不一定具有开展业务的特定地理组成部分。有机搜索引擎优化的目标是尽可能高地为一组特定的关键字排名。当人们从各自的网站、文章、博客等获取所需信息时，自然搜索引擎优化就会得到改进。
例如，一个人刚刚搜索了“最佳旅行/参观地点”，这里将显示州、国家和可能是全世界最好的地方的最佳地点，因为搜索不是特定于特定位置的。
本地搜索引擎优化和有机搜索引擎优化之间的区别：
| S.No. | LOCAL SEO | ORGANIC SEO |
|---|---|---|
| 01. | Local Search Engine Optimization refers to SEO which is localized to a specific geographical area. | Organic Search Engine Optimization refers to SEO which grows and expands quickly over time like an organism. |
| 02. | It has a specific geographical component on which it does business. | It does not necessarily have a specific geographical component on which it does business. |
| 03. | Users are associated with a brick-and-mortar business that are tied to a specific geographical location. | While users are any and all websites that are not tied to a specific geographical location. |
| 04. | There ranking is completely dependent upon business location, business name and Phone Numbers across the web. | There ranking is completely dependent upon keywords, articles, blogs, news, social media profiles etc. |
| 05. | Local searchers are from people who are actively looking for particular products or services at a specific location. | While Organic searchers are from people who are actively looking for some answers based on questions. |
| 06. | Local SEO is improved when people get the required information about the business that they are looking for at a particular location. | Organic SEO is improved when people get the required information from the respective websites, articles, blogs etc. |
| 07. | The target of Local Search Engine Optimization is to get into the local listing packs. | The target of Organic Search Engine Optimization is to rank as high as it can for a specific set of keywords. |
| 08. | For example a person at Noida looking for best hotels to stay and he/she searched “Best hotel to stay at Noida” in google, so the results will show a number of hotels of Noida location and nearer to that location. | For example a person just searched “Best places to travel/visit”, here best places of the state, country and may be the best places of the whole world will be displayed as the search is not specific to a particular location. |