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📜  企业传播与营销传播的区别

📅  最后修改于: 2021-09-12 10:33:35             🧑  作者: Mango

1. 企业通讯：
企业传播是指公司或企业自身的传播工作，并试图向公众进行宣传。在公司通信中，开发/创建消息以传达组织或公司作为单一机构的信念和目标。它主要处理问题管理、并购、诉讼、企业与客户沟通等。它致力于提升企业形象和连贯的企业形象。

2. 营销传播：
营销传播是指向消费者/客户通知或传达有关服务/产品的信息。在营销传播中，信息的结构是为了向客户传达产品的信息并购买特定的产品或服务。它主要处理需求、生成、产品、服务、客户、销售和营销。它致力于推广一家公司的产品或服务，以使客户满意并在业务中获利。

企业传播与营销传播的区别：

S.No. CORPORATE COMMUNICATION MARKETING COMMUNICATION
01. Corporate communication refers to the communication work of the company or enterprise itself and its attempt to inform the public. Marketing communication refers to inform or communicate about the service/product to the consumer/customer.
02. It mainly deals with issue management, mergers and acquisitions, litigation, corporate to client communication etc. It mainly deals with demand, generation, product, service, customer, sell and marketing.
03. Target audience of corporate communication is multiple stake holders. Target audience of marketing communication is customer.
04. In corporate communication there is less room for creativity. In marketing communication there is more room for creativity.
05. In corporate communication, messages are developed/created to convey the beliefs and goals of an organization or company as an single institution. In marketing communication, messages are structured to convey customers about the product and purchase a particular product or service.
06. Corporate communication focuses on creation and execution of corporate publications. Marketing communication focuses on creation and execution of printed marketing publications and analyzing marketing strategies.
07. Practitioners are communication, messaging, media and organizational specialists. Practitioners are marketing, advertising and graphics professionals.
08. Corporate communication is possible through multiple channels. Marketing communication is possible through set of defined channels.
09. It works on promoting a corporate identity and coherent corporate image. It works on promoting on one company’s product or service to provide satisfaction to customer as well as make profit in business.